Video Resumes Demonstrate 6 of top 10 Wall Street Journal's Corporate Recruiters Survey

THERE HAS NEVER BEEN A MORE IMPORTANT TIME to posses exceptional presentation skills. We've moved from an economy where businesses faced local, regional and national competition to an economy where businesses face stiff competition at every level from around the globe.1
Every year The Wall Street Journal (WSJ) publishes its Corporate Recruiters Survey. The survey ranks business schools based on the input it receives from corporate recruiters, the people who interview and hire MBA students. One part of the survey includes the attributes recruiters list as "very important" for MBA job candidates. The hiring attribute consistently found at the top of the list is COMMUNICATION/INTERPERSONAL skills.1
Recruiters rated the business schools and their M.B.A. students on 21 attributes. Here is a list of the 10 highest attributes from the most recent Wall Street Journal Corporate Recruiters Survey and the percentages of recruiters who listed these attributes as "very important":1

89.0% Communication/Interpersonal skills
86.9% Ability to work well within a team
86.2% Personal ethics and integrity
84.3% Analytical and problem-solving skills
82.9% Work Ethic
74.5% Fit the corporate culture
74.0% Success with past hires
72.5% Leadership potential
67.1% Strategic thinking
64.9% Likelihood of recruiting "stars"

What we find so interesting is that none of the top 10 can be effectively conveyed using a standard text resume. However, 6 of the top 10 can be demonstrated very effectively with a video resume. This data suggests that video resumes are perfectly suited to provide candidates the best opportunity to demonstrate the top most desired attributes that companies and recruiters are looking for.

1 An excerpt from: The Exceptional Presenter by Timothy J. Koegel

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